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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of retailing and consumer services"
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Brand management
362
Markenführung
362
Consumer behaviour
300
Konsumentenverhalten
300
Brand image
203
Markenimage
203
Brand
169
Markenartikel
166
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Bayus, Barry L.
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Dhir, Amandeep
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Hyun, Hyowon
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Mortimer, Gary
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Ngo, Liem Viet
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Park, Hyejune
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Talwar, Shalini
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Trinh, Giang
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Casidy, Riza
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Cheung, Man Lai
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Diallo, Mbaye Fall
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
Journal of business research : JBR
587
The journal of brand management : an international journal
558
The journal of product & brand management
387
SpringerLink / Bücher
336
European journal of marketing : EJM
127
Psychology & marketing
111
Journal of marketing communications
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
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Journal of strategic marketing
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Innovatives Markenmanagement
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Journal of marketing
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Journal of advertising research
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Research
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Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
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Tourism management : research, policies, practice
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the review of marketing communications
62
Qualitative market research : an international journal
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International marketing review
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57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Springer eBook Collection / Business and Economics
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Business horizons
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International journal of contemporary hospitality management
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ECONIS (ZBW)
364
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1
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
2
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
3
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
4
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
5
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
6
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
7
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
8
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
9
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
10
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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