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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
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Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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Finanzwirtschaftliche Effekte von Rückversicherungsverträgen in der Schaden- und Unfallversicherung
Arnoldussen, Ludger - 1991
Persistent link: https://www.econbiz.de/10000108915
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Gewinn- und Wachstumsstrategien von Versicherungsunternehmen
Riege, Jürgen - 1994
Persistent link: https://www.econbiz.de/10000883356
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Der Kontenrahmen für Schaden- und Unfallversicherungsunternehmen
Schröder, Christoph - 1995
Persistent link: https://www.econbiz.de/10000916867