//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ahearne, Michael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Customer retention
1
Kundenbindung
1
Markenführung
1
New product development
1
Perception
1
Product life cycle
1
Produktentwicklung
1
Produktlebenszyklus
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahearne, Michael
Bayus, Barry L.
3
Homburg, Christian
3
Keller, Kevin Lane
3
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Jewell, Robert D.
2
Khamitov, Mansur
2
Kumar, V.
2
Mullins, Ryan
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Zhao, Yanhui
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Bahadir, S. Cem
1
Baker, Thomas L.
1
Ballings, Michel
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Beverland, Michael B.
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Breivik, Einar
1
Bucic, Tania
1
Cao, Zixia
1
Carson, Stephen J.
1
Chabowski, Brian R.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of personal selling & sales management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->