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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bharadwaj, Neeraj"
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Journal of the Academy of Marketing Science
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Cause marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
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