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~isPartOf:"The journal of consumer marketing"
~person:"Herrmann, Jean-Luc"
~person:"Dwivedi, Abhishek"
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Herrmann, Jean-Luc
Dwivedi, Abhishek
Aurand, Timothy W.
2
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The journal of consumer marketing
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
3
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
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