Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Langner, Tobias"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
23
Markenführung
23
Markenpolitik
9
Deutschland
8
Germany
8
Strategisches Management
8
Brand image
7
Markenimage
7
Brand
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenartikel
6
Brand architecture
4
Corporate reputation
4
Emotion
4
Firmenimage
4
Markenarchitektur
4
Marketing control
4
Marketingcontrolling
4
Psychology of advertising
4
Stakeholder
4
Werbepsychologie
4
Western Europe
4
Westeuropa
4
Advertising effects
3
Beziehungsmarketing
3
Relationship marketing
3
Strategic management
3
Theorie
3
Theory
3
Werbewirkung
3
Betriebliche Wertschöpfung
2
Social Web
2
Value creation
2
Advertising media
1
Behaviour
1
Brand Experience
1
Brand Love
1
Brand Relationship
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
1
English
1
Author
All
Langner, Tobias
Loureiro, Sandra Maria Correia
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Kunkel, Thilo
8
Burmann, Christoph
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
more ...
less ...
Published in...
All
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
Saved in:
2
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
