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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay; Rao, Vithala R.; Srivastava, Rajendra … - 1993
Persistent link: https://www.econbiz.de/10000883450
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Designing positively evaluated logos
Henderson, Pamela W.; Cote, Joseph A. - 1996
Persistent link: https://www.econbiz.de/10000957394
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122