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Reputación de universidades
Haldane, John; Naval Durán, Concepción; Younger, Rupert; … - 2015
Persistent link: https://www.econbiz.de/10011479821
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Special issue: Development and management of brands in China
2015
Persistent link: https://www.econbiz.de/10011349966
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R. (ed.); Pitt, Leyland F. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011606992
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011302536
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020
Persistent link: https://www.econbiz.de/10012151730
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Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285
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Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018
Persistent link: https://www.econbiz.de/10011740033
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Advancing insights on brand management
Popoli, Paolo (ed.) - 2017
Persistent link: https://www.econbiz.de/10011807137