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~person:"Grönroos, Christian"
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Beziehungsmarketing
26
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26
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8
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8
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Grönroos, Christian
Bruhn, Manfred
124
Homburg, Christian
124
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Bauer, Hans H.
50
Budäus, Dietrich
50
Herrmann, Andreas
49
Piller, Frank T.
48
Bogumil, Jörg
46
Stauss, Bernd
45
Krafft, Manfred
43
Palmatier, Robert W.
40
Töpfer, Armin
40
Schedler, Kuno
39
Mattila, Anna S.
38
Stock-Homburg, Ruth
38
Gil Saura, Irene
37
Reichwald, Ralf
36
Wiedmann, Klaus-Peter
35
Hippner, Hajo
33
Smith, Alan D.
33
Hadwich, Karsten
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Matzler, Kurt
31
Mittal, Vikas
31
Prentice, Catherine
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Loureiro, Sandra Maria Correia
29
Naschold, Frieder
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Georgi, Dominik
28
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2
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2
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ECONIS (ZBW)
26
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1
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10
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26
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1
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
2
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
4
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
6
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
7
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
8
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
9
Marketing as promise management : regaining customer management for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
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