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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc; Quester, Pascale; Chandon, Jean-Louis - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
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The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.; Thjømøe, Hans Mathias - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025