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The role of local environments in customer acquisition online
Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: MSI reports : working paper series (2008) 4, pp. 3-24
Persistent link: https://www.econbiz.de/10003814427
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Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan; … - In: MSI reports : working paper series (2008) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
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Modeling global spillover in new product takeoff
Everdingen, Yvonne Maria van; Fok, Dennis; Stremersch, … - In: MSI reports : working paper series (2008) 4, pp. 95-122
Persistent link: https://www.econbiz.de/10003814442
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver; Lim, Steve C.; Lusch, Robert F. - In: MSI reports : working paper series (2008) 3, pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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Innovation and the ratchet effect : how firms trade off value creation in financial and product markets
Moorman, Christine; Spencer, Fredrika J. - In: MSI reports : working paper series (2008) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10003793942
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Voelckner, Franziska; Sattler, Henrik - In: MSI reports : working paper series (2009) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003857399