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~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Sport management review"
~subject:"Ambush marketing"
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Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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