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~person:"Meenaghan, John A."
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Meenaghan, John A.
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Psychology & marketing
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European journal of marketing : EJM
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New challenges in sponsorship evaluation actors, new media, and the context of praxis
Meenaghan, John A.
;
McLoughlin, Damien
;
McCormack, Alan
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 444-460
Persistent link: https://www.econbiz.de/10009753702
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2
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
3
Assessing the financial impact of sponsorship investment
Kourovskaia, Anastasia A.
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10009753704
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4
Metrics in sponsorship research : is credibility an issue?
Meenaghan, John A.
;
O'Sullivan, Paul
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 408-416
Persistent link: https://www.econbiz.de/10009753705
Saved in:
5
Measuring sponsorship performance : challenge and direction
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10009753706
Saved in:
6
Special issue: Measuring sponsorship performance
Meenaghan, John A.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009753709
Saved in:
7
Managing commercial sponsorship
Meenaghan, John A.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
11
Persistent link: https://www.econbiz.de/10001122809
Saved in:
8
Commercial sponsorship
Meenaghan, John A.
- In:
European journal of marketing : EJM
17
(
1983
)
7
Persistent link: https://www.econbiz.de/10001037567
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