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~subject:"Brand management"
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Brand management
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Woisetschläger, David
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5
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4
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4
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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SpringerLink / Bücher
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Journal of business research : JBR
11
International journal of sports marketing & sponsorship
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
The journal of brand management : an international journal
6
The journal of product & brand management
5
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4
Gabler Research / Innovatives Markenmanagement
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Innovatives Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
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Journal of strategic marketing
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
3
Gabler Research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Research
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Springer eBook Collection / Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
MSI reports : working paper series
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Qualitative market research : an international journal
2
Reihe: Marketing : MAR
2
Scientific Annals of Economics and Business
2
Sport management review
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ECONIS (ZBW)
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1
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
4
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
5
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
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6
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
7
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
8
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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9
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
10
Eye Tracking in der Sportsponsoring-Forschung
Schröer, Carsten
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 27-37)
.
2019
Persistent link: https://www.econbiz.de/10011997798
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