The Pacific is a high growth region, comprising East Asian market economy states, North America, China, Australia and New Zealand. This book examines the area's rapidly expanding pattern of corporate competition and cooperation, which is assisting recoveries from the effects of the East Asian...

This important book - written by leading scholars in international business - critically reviews the activities of European and Pacific international firms. Transformations of markets and national economic systems associated with the activities of these corporations are posing many issues of...