Intro -- Contents -- Preface to the Second Edition -- Acknowledgments -- Introduction -- Part I History and Scope of the Nonprofit Sector -- Part II Nonprofits and the Marketplace -- Part III Nonprofits and the Polity -- Part IV Key Activities in the Nonprofit Sector -- Part V Who Participates...

Cover; Title page; Copyright page; Contents; Acknowledgements; The editors; About this book; Key strategic account management: where are we now?; A definition of KSAM; Questions for research; Section 1: Strategic dimensions of KSAM; Section 2: Value creation through KSAM; Section 3: Developing...