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~person:"Palmatier, Robert W."
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Beziehungsmarketing
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Relationship marketing
40
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13
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relationship marketing
9
Consumer behaviour
8
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Palmatier, Robert W.
Homburg, Christian
138
Bruhn, Manfred
132
Kumar, V.
88
Blind, Knut
86
Bauer, Hans H.
83
Kollmann, Tobias
81
Nijkamp, Peter
70
Wirtz, Bernd W.
70
Verhoef, Peter C.
69
Smith, Alan D.
68
Heinemann, Gerrit
67
Huber, Frank
65
Alt, Rainer
60
Svensson, Göran
60
Kleinaltenkamp, Michael
59
Han, Heesup
55
Wiedmann, Klaus-Peter
54
Herrmann, Andreas
53
Mauleon, Ana
53
Vannetelbosch, Vincent J.
53
Stauss, Bernd
52
Piller, Frank T.
51
Goyal, Sanjeev
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Reichwald, Ralf
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Peitz, Martin
49
Zenou, Yves
49
Ahlert, Dieter
48
Hollebeek, Linda D.
47
Krafft, Manfred
47
Gil Saura, Irene
46
Cheng, T. C. E.
45
Spiller, Achim
45
Swoboda, Bernhard
45
Wagner, Stephan M.
45
Sydow, Jörg
44
Wilson, John S.
44
Albers, Sönke
43
Jackson, Matthew O.
43
Martens, Bertin
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Journal of marketing
11
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
MSI reports : working paper series
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Routledge studies in marketing
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Customer engagement marketing
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Edward Elgar E-Book Archive
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Journal of retailing
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
47
RePEc
1
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
4
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
5
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
6
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
7
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
8
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
9
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
10
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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