VANDECASTEELE, B.; GEUENS, M. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009
The objective of this follow-up paper was to further validate the new Motivated Consumer Innovativeness (MCI) scale of Vandecasteele and Geuens (2008), which takes four encompassing motivations to buy innovations into account. A combination of six studies (with about 2,500 respondents in total)...