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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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The value of passenger car customers
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 349-370). 1997
Persistent link: https://www.econbiz.de/10001299158
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Marketing-Controlling : Erläuterungen der konzeptionellen Grundlagen zur Planung, Steuerung und Kontrolle der marketingpolitischen Aktivitäten am Beispiel von Unternehmen der Autom...
Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 39 (1993) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10001139653
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Preisbeurteilung bei mehrdimensionaler Preisstellung
Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10001242750
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.; Herrmann, Andreas; Befurt, Rene; … - In: Psychology & marketing 29 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas; Henneberg, Stephan; Landwehr, Jan … - In: Total quality management & business excellence : an … 21 (2010) 9/10, pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
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Unternehmenserfolg durch das Plattformkonzept
Herrmann, Andreas; Huber, Frank - In: Zeitschrift für Planung : ZP 11 (2000) 3, pp. 245-268
Persistent link: https://www.econbiz.de/10001531100