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~isPartOf:"Journal of business research : JBR"
~subject:"Competitive advantage"
~person:"Chen, Shieh-liang"
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Cause mapping of simple and complex marketing strategies
Chen, Shieh-liang
;
Liang, Hao-an
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2867-2876
Persistent link: https://www.econbiz.de/10010235299
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