Norms play essential roles in regulating aspects of social behavior in groups. Viewed as quasi-formal rules that can “instruct strangers and convey to children” how to behave in specific situations from a particular groups’ perspective – norms are models of (situationally) correct...

What determines whether someone complies with a social norm? The social identity approach offers a mechanism for norm compliance: a person who feels similar to a group identifies more with that group and, in turn, complies with the group's norms. We used an economics experiment to test this...