schwieriger, sich mit ihren Marken gegenüber der Konkurrenz zu defferenzieren und beim Kunden Präferenzen aufzubauen. Trotz dieser … schwierigen Marktsituation sind einige Hersteller in der Lage, durch Marken Kunden langfristig an sich zu binden und neben hohen …

__Abstract__ A new method is proposed that combines dimension reduction and cluster analysis for categorical data. A … the methods is appraised by means of a simulation study. The results of the joint dimension reduction and clustering … methods are compared with cluster analysis based on the full dimensional data. Our results show that the joint dimension …

overall group, the most important dimension is “expertise”. “Ease of use” and “site etiquette” are also important dimensions … in discriminating between groups. For second year of study students, the most important discriminator dimension is also …

and third year of study students. For the overall group, the most important discriminator dimension is real world feel …

the business dimension as the key factor in their economic development. Cooperatives were subjected to a cluster analysis … in order to classify them according to variables related to their commercial dimension, the key factor in competitiveness …