Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline …/methodology/approach – Key trends in innovation research are derived from an extensive literature review. In addition, major macroeconomic trends … major fields for future research in innovation management theory and practice. These areas are namely customer orientation …

Corporate innovation management geared to long-term success calls for strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is …