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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
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Journal of business research : JBR
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Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa
;
Guzman, Francisco
;
Huff, …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
Saved in:
3
Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco
(
contributor
);
Huff, Lenard C.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-396
Persistent link: https://www.econbiz.de/10009720348
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