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Developing the concept of life-cycle service offering

Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66

Persistent link: https://www.econbiz.de/10011373947

Theory and practice of value co-creation in B2B systems

Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13

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Practices and tools for servitization : managing service transition

Kohtamäki, Marko (ed.); Baines, Tim (ed.); … - 2018

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Practices and Tools for Servitization : Managing Service Transition

Kohtamäki, Marko (ed.); Baines, Tim (ed.); … - 2018

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book...

Persistent link: https://www.econbiz.de/10012397615