Gwadabe, Maryam Lawan - In: International Journal of Information Systems in the … 9 (2017) 4, pp. 44-59
The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and … generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities … such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The …
