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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Mapping the real and the false : globalization and the brand in contemporary China
Kuever, Erika - 2014
Persistent link: https://www.econbiz.de/10010475613
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Enhancing banknote authentication by guiding attention to security features and prevalence expectancy
Horst, Frank van der; Snell, Joshua; Theeuwes, Jan - 2021
Persistent link: https://www.econbiz.de/10012547784
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Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel; Murray, Jeff B.; Sihvonen, Antti; … - In: Marketing theory 20 (2020) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10012201546
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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An empirical research of the factors affecting users to follow companies' microblogs
Zhang, Kem Z. K.; Zhao, Sesia J.; Zhang, Hong; Lee, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 129-145
Persistent link: https://www.econbiz.de/10011282018
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Credibility and use of scientific and technical information in policy making : an analysis of the information bases of the National Research Council's committee reports
Youtie, Jan; Bozeman, Barry; Jabbehdari, Sahra; Kao, Andrew - In: Research policy : policy, management and economic … 46 (2017) 1, pp. 108-120
Persistent link: https://www.econbiz.de/10011741053
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Is there a credibility crisis in strategic management research? : evidence on the reproducibility of study findings
Bergh, Donald D.; Sharp, Barton M.; Aguinis, Herman; … - In: Strategic organization 15 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011786665
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Improving careers science : ten recommendations to enhance the credibility of vocational behavior research
Rudolph, Cort W. - In: Journal of vocational behavior 126 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10013341361
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Der Sprung des Drachen : Strategien gegen Produktkopierer, Qualitätsanbieter und andere Hyper-Wettbewerber aus China
Scheuss, Ralph - 2007
Persistent link: https://www.econbiz.de/10003463308