Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Logistischer Schutz vor Produk...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product counterfeiting
17
Produktpiraterie
17
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Brand
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenartikel
13
Luxury goods
11
Luxusgüter
11
Betriebliche Wertschöpfung
9
Value creation
9
Markenrecht
5
Trademark law
5
Customer integration
4
Kundenintegration
4
Social Web
4
Social web
4
Kaufentscheidung
3
Market research
3
Marktforschung
3
Purchase decision
3
Risiko
3
Risk
3
risk
3
trademark
3
Bekleidungsindustrie
2
Beziehungsmarketing
2
Clothing industry
2
Counterfeit
2
Fashion
2
Immaterialgüterrechte
2
Intellectual property rights
2
Luxury
2
Mode
2
Relationship marketing
2
Risikomanagement
2
Risk management
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Language
All
English
26
Author
All
Wilson, Jeremy M.
3
Gabrielli, Veronica
2
Grappi, Silvia
2
Aboulian, Lucy
1
Amaral, Nelson Borges
1
Ambler, Tim
1
Baghi, Ilaria
1
Burgess, Lois
1
Carlson, Jamie
1
Chan, Fiona
1
Choy, Minkyung
1
Cohen, Geraldine
1
Cova, Bernard
1
De Vries, Natalie Jane
1
Ferreira, André
1
Francis, Julie E.
1
Ghaffari, Mahsa
1
Gistri, Giacomo
1
Grammich, Clifford
1
Grewal, Simi
1
Guzman, Francisco
1
Helm, Clive
1
Hennigs, Nadine
1
Hieke, Sophie
1
Ind, Nicholas
1
Jones, Richard
1
Juggessur, Joshie
1
Kang, Jiyun
1
Keller, Kevin Lane
1
Kennedy, Eric
1
Kim Jae Il
1
Klarmann, Christiane
1
Lee, Yangim
1
Lehmann, Donald R.
1
Leone, Robert P.
1
Li, Jiahan
1
Lu, Mingyuan
1
Nobre, Helena
1
Pace, Stefano
1
Paranque, Bernard
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
227
SpringerLink / Bücher
168
Industrial marketing management : the international journal for industrial and high-tech firms
144
Technological forecasting & social change : an international journal
96
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
85
Discussion paper / Centre for Economic Policy Research
79
NBER Working Paper
76
Journal of business ethics : JOBE
73
Springer eBook Collection
66
World Bank E-Library Archive
63
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
62
International journal of value chain management : IJVCM
58
CESifo working papers
56
International journal of production economics
56
Journal of retailing and consumer services
56
Working paper
53
The journal of business & industrial marketing
50
Journal of economic theory
49
Strategic management journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Policy research working paper : WPS
41
Business horizons
40
Competition & change : the journal of global business and political economy
40
IFPRI discussion paper
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
International journal of production research
39
Discussion papers / CEPR
38
The service industries journal
38
ERIA discussion paper series
37
World Bank Policy Research Working Paper
37
Food policy : economics planning and politics of food and agriculture
36
Journal of service management
35
IDE discussion papers
34
The world economy : the leading journal on international economic relations
34
California management review
33
Business strategy and the environment
32
Research policy : policy, management and economic studies of science, technology and innovation
32
Economics letters
31
Information economics and policy : IEP
31
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
2
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
3
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
4
Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
Saved in:
5
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Saved in:
6
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
7
Brand owners and their continuing fight against eBay
Aboulian, Lucy
;
Grewal, Simi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 492-495
Persistent link: https://www.econbiz.de/10003859013
Saved in:
8
Effects of counterfeits on the image of luxury brands : an empirical study from the customer perspective
Hieke, Sophie
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10008758984
Saved in:
9
New brands diluting the personality of existing brands
Choy, Minkyung
;
Kim Jae Il
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 590-607
Persistent link: https://www.econbiz.de/10009785367
Saved in:
10
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
