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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
155
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1
Generationenmanagement in Unternehmen
Oertel, Jutta
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10013515565
Saved in:
2
Advancing customer diversity, equity, and inclusion : measurement, stakeholder influence, and the role of marketing
Park, Young Woong
;
Voss, Glenn B.
;
Voss, Zannie Giraud
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 174-197
Persistent link: https://www.econbiz.de/10013493170
Saved in:
3
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus
-
1995
Persistent link: https://www.econbiz.de/10000321963
Saved in:
4
VELAS: Marketing-Management für Regionalzeitungen
Bielert, Wilhelm
-
1995
Persistent link: https://www.econbiz.de/10000911732
Saved in:
5
Marketingerfolgsfaktoren im Facheinzelhandel
Kalka, Regine
-
1996
Persistent link: https://www.econbiz.de/10000939061
Saved in:
6
Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg
-
1997
Persistent link: https://www.econbiz.de/10000951419
Saved in:
7
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
Saved in:
8
Marktorientierte Konzeption der Produktqualität
Fillip, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000963456
Saved in:
9
Preismanagement im Investitionsgütermarketing : Modelle für reife Märkte
Poscharsky, Nikolaus
-
1998
Persistent link: https://www.econbiz.de/10000978606
Saved in:
10
Informationsmanagement für technische Dienstleistungen : Möglichkeiten und Grenzen eines indikatorgestützten Planungsinformationssystems
Link, Joachim
-
1998
Persistent link: https://www.econbiz.de/10000989328
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