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Advancing customer diversity, equity, and inclusion : measurement, stakeholder influence, and the role of marketing
Park, Young Woong; Voss, Glenn B.; Voss, Zannie Giraud - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 174-197
Persistent link: https://www.econbiz.de/10013493170
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Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Do source and anonymity affect mail survey results?
Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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Status of company usage of scanner based research
Sinkula, James M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Shopping orientation segmentation of the elderly consumer
Lumpkin, James R. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
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Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187
Persistent link: https://www.econbiz.de/10001020275
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A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10001020282