Rousu, Matthew C.; Huffman, Wallace E.; Shogren, Jason F.; … - Iowa State University of Science and Technology <Ames, … - 2006
industry and environmental groups have disseminatingconflicting private information about GM foods. This paper develops a … unique methodology forvaluing independent third-party information in such a setting and applies this method toconsumers … randomized information and labeling treatments.The average value of third-party information per lab participant is small, but the …