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Culture and its impact on international service management : exploring global consumers' different service perceptions and preferences in the international hospitality industry
Lee, Kyuho; Khan, Maryam - In: Global cases on hospitality industry, (pp. 1-15). 2008
Persistent link: https://www.econbiz.de/10003761880
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M. - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
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Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790