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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain; Dens, Nathalie - In: Journal of Islamic marketing 14 (2023) 2, pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
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Impact of religiosity and branding on SMEs performance : does financial literacy play a role?
Alharbi, Raed Khamis; Sofri Yahya; Kassim, Salina - In: Journal of Islamic marketing 13 (2022) 12, pp. 2717-2741
Persistent link: https://www.econbiz.de/10013536356
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Co-creative service design for online businesses in post-COVID-19
Shamim, Amjad; Siddique, Junaid; Noor, Uzma; Hassan, Rohail - In: Journal of Islamic marketing 14 (2023) 1, pp. 128-145
Persistent link: https://www.econbiz.de/10013536375
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
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Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS
Zulfiqar Ali Jumani; Nazlida Muhamad - In: Journal of Islamic marketing 14 (2023) 11, pp. 2771-2797
Persistent link: https://www.econbiz.de/10014428806
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When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Ismail, Ismail J. - In: Journal of Islamic marketing 14 (2023) 11, pp. 2887-2906
Persistent link: https://www.econbiz.de/10014428811
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Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish; Asrar-ul-Haq, Muhammad; Anam Iqbal; … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
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How store attribute affects customer experience, brand love and brand loyalty
Anggara, Ahmad Khabib Dwi; Ratnasari, Ririn Tri; Osman, … - In: Journal of Islamic marketing 14 (2023) 11, pp. 2980-3006
Persistent link: https://www.econbiz.de/10014428817