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Public Branding and Marketing : A Global Viewpoint

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Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

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Public branding and marketing : a global viewpoint

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European business and marketing

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Economic impact of regulation in the field of liberal professions in different member states

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Lernende Regionen : regionale Netzwerke als Antwort auf globale Herausforderungen

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New tasks in old jobs : drivers of change and implications for job quality : future of manufacturing

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Conflicting forces for internationalization of hydropower equipment producers : reconciling sustainability and CSR with MNEs' international strategies

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Globalisation, internationalisation and regionalisation

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Learning regions : regional networks as the answer to global challenges

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