//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Dienstleistun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
20
Social web
20
Beziehungsmarketing
14
Marketing management
14
Marketingmanagement
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
Place marketing
8
Standortmarketing
8
Strategic management
7
Strategisches Management
7
brand orientation
7
Advertising effects
6
Customer integration
6
Großbritannien
6
Kundenintegration
6
USA
6
United Kingdom
6
United States
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer satisfaction
5
Kundenzufriedenheit
5
Luxury goods
5
Luxusgüter
5
brands
5
social media
5
Confidence
4
Corporate reputation
4
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
110
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
111
Aufsatz in Zeitschrift
111
Conference paper
5
Konferenzbeitrag
5
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
111
Author
All
Cova, Bernard
3
Harris, Lloyd C.
3
McDonagh, Pierre
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
2
Hanna, Sonya
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Amonini, Claudia
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Biggins, Rebecca
1
Bowden, Jana
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brodie, Roderick J.
1
Brown, Stephen
1
Buil, Isabel
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
SpringerLink / Bücher
1,212
Journal of business research : JBR
905
The journal of brand management : an international journal
559
The journal of product & brand management
389
Springer eBook Collection
388
Journal of retailing and consumer services
319
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
255
Gabler Edition Wissenschaft
230
Technological forecasting & social change : an international journal
200
International journal of hospitality management
190
Harvard business review : HBR
187
Europäische Hochschulschriften / 5
180
Research
179
Springer eBook Collection / Business and Economics
179
Long range planning : LRP ; international journal of strategic management
176
Harvard-Business-Manager : das Wissen der Besten
168
Business horizons
159
European journal of marketing : EJM
157
Journal of business strategy
154
Management decision : MD
134
Business strategy and the environment
129
The service industries journal
129
Journal of strategic marketing
127
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
120
Marketing intelligence & planning
118
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
111
International journal of production economics
110
Journal of business ethics : JOBE
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of marketing communications
105
Journal of the Academy of Marketing Science
105
The journal of services marketing
105
European management journal
104
Premier reference source
104
Lehrbuch
103
Journal of service management
102
more ...
less ...
Source
All
ECONIS (ZBW)
111
Showing
1
-
10
of
111
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
2
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
3
Market sense-making in design practice : exploring curiosity, creativity and courage
Windahl, Charlotta
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 280-291
Persistent link: https://www.econbiz.de/10011707550
Saved in:
4
How professional service firms compete in the market: an exploratory study
Amonini, Claudia
;
McColl-Kennedy, Janet R.
;
Soutar, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 28-55
Persistent link: https://www.econbiz.de/10003979622
Saved in:
5
Linking employee and customer misbehaviour : the moderating role of past misdemeanours
Daunt, Kate L.
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 221-244
Persistent link: https://www.econbiz.de/10010345687
Saved in:
6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
7
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->