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Markenführung im Dienstleistun...
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Strategisches Management
35,256
Strategic management
32,330
Markenführung
16,732
Brand management
16,729
Konsumentenverhalten
7,691
Consumer behaviour
7,690
Markenimage
6,910
Brand image
6,818
Dienstleistung
5,783
Theorie
5,761
Theory
5,749
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5,134
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5,122
Deutschland
5,029
Germany
4,767
Services
3,647
Beziehungsmarketing
3,538
Relationship marketing
3,536
Unternehmenserfolg
3,425
Firm performance
3,321
USA
3,030
United States
2,964
Innovation
2,867
Organisatorischer Wandel
2,790
Organizational change
2,790
Innovationsmanagement
2,744
Innovation management
2,592
Multinationales Unternehmen
2,547
Transnational corporation
2,487
Marketingmanagement
2,462
Marketing management
2,430
KMU
2,241
SME
2,239
Management
2,174
Social Web
1,961
Social web
1,961
Wettbewerbsstrategie
1,864
Erfolgsfaktor
1,783
Corporate Social Responsibility
1,772
Competitive strategy
1,770
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7,084
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347
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Aufsatzsammlung
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Lehrbuch
1,220
Textbook
1,048
Bibliografie enthalten
707
Bibliography included
707
Konferenzschrift
587
Ratgeber
568
Guidebook
537
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380
Conference proceedings
348
Handbook
281
Handbuch
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Fallstudiensammlung
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Bruhn, Manfred
151
Burmann, Christoph
140
Esch, Franz-Rudolf
116
Meffert, Heribert
82
Baumgarth, Carsten
81
Merz, Joachim
76
Melewar, T. C.
74
Hitt, Michael A.
67
Corsten, Hans
59
Keller, Kevin Lane
57
Rugman, Alan M.
56
Huber, Frank
54
Verbeke, Alain
54
Ahlert, Dieter
52
Müller-Stewens, Günter
52
Foss, Nicolai J.
50
Wiedmann, Klaus-Peter
49
Teece, David J.
48
Tomczak, Torsten
48
Keuper, Frank
47
Kraus, Sascha
47
Vrontis, Demetris
47
Balmer, John M. T.
46
Henry, Craig
46
Hadwich, Karsten
45
Hinterhuber, Hans H.
45
Whittington, Richard
45
Buckley, Peter J.
44
De Chernatony, Leslie
42
Homburg, Christian
42
Bang, Nguyen
41
Becker, Wolfgang
40
Bauer, Hans H.
38
Horváth, Péter
38
Loureiro, Sandra Maria Correia
37
Andersen, Torben Juul
36
Foroudi, Pantea
36
Meyer, Anton
36
Phau, Ian
36
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36
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Springer Fachmedien Wiesbaden
389
National Bureau of Economic Research
87
IGI Global
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Verlag Dr. Kovač
62
Devlet İstatistik Enstitüsü
56
Edward Elgar Publishing
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Springer-Verlag GmbH
51
Haufe-Lexware GmbH & Co. KG
41
OECD
36
Books on Demand GmbH <Norderstedt>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
34
Information Resources Management Association
27
Harvard Graduate School of Business Administration
26
Europäische Kommission
25
Campus Verlag
24
Gesellschaft zur Erforschung des Markenwesens
23
Verlag Franz Vahlen
22
Nomos Verlagsgesellschaft
20
Springer International Publishing
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Springer Gabler <Firma>
19
De Gruyter Oldenbourg
17
Eric Cuvillier <Firma>
17
NetLibrary, Inc
17
Wiley-VCH
17
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16
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16
Helmut-Schmidt-Universität
16
W. Kohlhammer GmbH
16
UVK Verlagsgesellschaft mbH
14
Erich-Schmidt-Verlag <Berlin>
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Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
13
RWTH Aachen
12
Shaker Verlag
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
12
Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
11
Redline Verlag
10
Uni-Taschenbücher GmbH
10
Duncker & Humblot
9
Fraunhofer-Institut für System- und Innovationsforschung
9
Horváth & Partners
9
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SpringerLink / Bücher
1,212
Journal of business research : JBR
904
The journal of brand management : an international journal
556
The journal of product & brand management
389
Springer eBook Collection
388
Journal of retailing and consumer services
319
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
255
Gabler Edition Wissenschaft
230
Technological forecasting & social change : an international journal
200
International journal of hospitality management
190
Harvard business review : HBR
187
Research
179
Springer eBook Collection / Business and Economics
179
Long range planning : LRP ; international journal of strategic management
176
Harvard-Business-Manager : das Wissen der Besten
168
Business horizons
159
European journal of marketing : EJM
157
Journal of business strategy
154
Europäische Hochschulschriften / 5
133
Management decision : MD
133
Business strategy and the environment
129
The service industries journal
129
Journal of strategic marketing
127
Journal of strategy and management
120
Strategy & leadership : a publication of Strategic Leadership Forum
120
Marketing intelligence & planning
118
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
111
Journal of marketing management : MM
111
International journal of production economics
109
Journal of business ethics : JOBE
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of marketing communications
105
Journal of the Academy of Marketing Science
105
The journal of services marketing
105
European management journal
104
Premier reference source
104
Lehrbuch
103
Journal of service management
102
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
6,469
USB Cologne (business full texts)
431
EconStor
189
ArchiDok
86
RePEc
79
OLC EcoSci
76
BASE
19
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1
Qualität und Produktivität im Dienstleistungsmanagement : strategische Handlungsfelder im Versicherungs- und Finanzdienstleistungswettbewerb
Lehmann, Axel Peter
-
1998
Persistent link: https://www.econbiz.de/10000661766
Saved in:
2
Grundlagen des Dienstleistungsmanagements und ihre strategischen Implikationen
Hempe, Sabine
-
1997
Persistent link: https://www.econbiz.de/10000628108
Saved in:
3
Service operations management : a strategic perspective
McManus, John
;
Winroth, Mats
;
Angelis, Jannis
-
2020
Persistent link: https://www.econbiz.de/10012106608
Saved in:
4
A strategic management perspective on service transition of product-centric firms
Wagener, Christian
-
2012
Persistent link: https://www.econbiz.de/10010509318
Saved in:
5
Dienstleistungsmanagement am Beispiel erfolgreicher Unternehmenskonzepte : Fallstudien mit Arbeitsfragen : Emerson, Lufthansa, DHL, Shell, Eckes-Granini, Techniker Krankenkasse, Ho...
Siegfried, Patrick
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011706621
Saved in:
6
When are strategic orientations beneficial for collaborative service innovation?
Cheng, Colin C. J.
;
Sheu, Chwen
- In:
The service industries journal
37
(
2017
)
7/8
,
pp. 466-493
Persistent link: https://www.econbiz.de/10011760445
Saved in:
7
Defining a service strategy
Heene, Aimé
;
Van Looy, Bart
;
Van Dierdonck, Richard
- In:
Services management : an integrated approach
,
(pp. 453-474)
.
2003
Persistent link: https://www.econbiz.de/10001779220
Saved in:
8
Das Management industrieller Dienstleistungen : Determinanten, Gestaltung und Erfolgsauswirkungen
Günther, Christof A.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001599481
Saved in:
9
The relationship between strategic type and new service development competence : a study of Chinese knowledge intensive business services
Liu, Shunzhong
- In:
Service business
6
(
2012
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10009534900
Saved in:
10
The co-production approach to service : a theoretical background
Truong Hong Trinh
;
Kachitvichyanukul, V.
;
Khang, D. B.
- In:
Journal of the Operational Research Society : OR
65
(
2014
)
2
,
pp. 161-168
Persistent link: https://www.econbiz.de/10010239977
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