//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Dienstleistun...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Strategisches Management
35,283
Strategic management
32,357
Markenführung
16,756
Brand management
16,753
Konsumentenverhalten
7,705
Consumer behaviour
7,704
Markenimage
6,922
Dienstleistung
5,783
Theorie
5,766
Theory
5,754
Brand
5,142
Markenartikel
5,129
Deutschland
5,030
Germany
4,768
Services
3,647
Beziehungsmarketing
3,548
Relationship marketing
3,546
Unternehmenserfolg
3,430
Firm performance
3,326
USA
3,030
United States
2,964
Innovation
2,869
Organisatorischer Wandel
2,793
Organizational change
2,793
Innovationsmanagement
2,745
Innovation management
2,593
Multinationales Unternehmen
2,552
Transnational corporation
2,492
Marketingmanagement
2,467
Marketing management
2,435
KMU
2,243
SME
2,241
Management
2,174
Social Web
1,968
Social web
1,968
Wettbewerbsstrategie
1,866
Erfolgsfaktor
1,784
Corporate Social Responsibility
1,776
Competitive strategy
1,772
more ...
less ...
Online availability
All
Undetermined
3,499
Free
1,079
Type of publication
All
Article
5,637
Book / Working Paper
1,192
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,204
Aufsatz in Zeitschrift
5,204
Aufsatz im Buch
396
Book section
396
Hochschulschrift
146
Graue Literatur
116
Non-commercial literature
116
Thesis
103
Arbeitspapier
88
Working Paper
88
Conference paper
50
Konferenzbeitrag
50
Collection of articles of several authors
39
Sammelwerk
39
Case study
35
Fallstudie
35
Reprint
33
Aufsatzsammlung
29
Konferenzschrift
8
Handbook
5
Handbuch
5
Fallstudiensammlung
4
Lehrbuch
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Conference proceedings
3
Textbook
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Guidebook
2
Interview
2
Mikroform
2
Ratgeber
2
Accompanied by computer file
1
Beispielsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
more ...
less ...
Language
All
English
6,409
German
417
French
3
Polish
3
Valencian
1
Russian
1
Spanish
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
52
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
25
Phau, Ian
22
Bang, Nguyen
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Huber, Frank
11
Khamitov, Mansur
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Rossolatos, George
11
Sreejesh, S.
11
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
19
NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
340
The journal of product & brand management
280
The journal of brand management : an international journal
268
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
67
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing communications
62
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of international consumer marketing
49
SpringerLink / Bücher
48
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International marketing review
40
Journal of the Academy of Marketing Science
40
Tourism management : research, policies, practice
40
Journal of marketing
38
International journal of consumer studies
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
Cogent business & management
36
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Global business review
27
International journal of sports marketing & sponsorship
26
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
6,830
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
3
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
4
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
Saved in:
5
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
6
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
7
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
8
Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
9
Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
10
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->