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Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco - In: Competition in higher education branding and marketing …, (pp. 1-12). 2018
Persistent link: https://www.econbiz.de/10011760271
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Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem; Warshaw, Jarrett B. - In: Competition in higher education branding and marketing …, (pp. 13-36). 2018
Persistent link: https://www.econbiz.de/10011760272
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Marketing context and branding content of private universities in Chile and Mexico
Álvarez Mendiola, Germán; González-Ledesma, Miguel … - In: Competition in higher education branding and marketing …, (pp. 37-62). 2018
Persistent link: https://www.econbiz.de/10011760277
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Brand communication in flemish higher education : a comparison between types of institutions
Mampaey, Jelle - In: Competition in higher education branding and marketing …, (pp. 63-79). 2018
Persistent link: https://www.econbiz.de/10011760278
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Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans
Papadimitriou, Antigoni - In: Competition in higher education branding and marketing …, (pp. 81-105). 2018
Persistent link: https://www.econbiz.de/10011760280
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Branding and the search for competitive advantage in the field of Mozambican higher education through the use of websites
Langa, Patrício V.; Zavale, Nelson C. - In: Competition in higher education branding and marketing …, (pp. 107-142). 2018
Persistent link: https://www.econbiz.de/10011760282
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Higher education : the impacts of educational brand on students' decision to enroll through advertising brochures for higher education institutions in Surabaya Indonesia
Ngo, Jenny; Ismandoyo, Decky A. - In: Competition in higher education branding and marketing …, (pp. 143-157). 2018
Persistent link: https://www.econbiz.de/10011760284
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The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.; Tang, Hayes H. H. - In: Competition in higher education branding and marketing …, (pp. 159-179). 2018
Persistent link: https://www.econbiz.de/10011760285
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Alumni engagement in higher education : a matter of marketing and leveraging social identities
Drezner, Noah D. - In: Competition in higher education branding and marketing …, (pp. 181-195). 2018
Persistent link: https://www.econbiz.de/10011760287
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Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Cremonini, Leon; Taylor, John - In: Competition in higher education branding and marketing …, (pp. 197-219). 2018
Persistent link: https://www.econbiz.de/10011760288