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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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Teaching case studies - marketing and branding
Büchler, Jan-Philipp; Decker, Jennifer - 2017
Persistent link: https://www.econbiz.de/10011776231
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Strategisches Management humanitärer NGOs
Heuser, Michael (ed.); Abdelalem, Tarek (ed.) - 2018
Persistent link: https://www.econbiz.de/10011739931
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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2018
Persistent link: https://www.econbiz.de/10011877047
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Managing a complex global circular economy business model : opportunities and challenges
Smith, Peter H.; Zils, Markus; Hawkins, Philip; Roper, … - In: California management review 60 (2018) 3, pp. 71-94
Persistent link: https://www.econbiz.de/10011858529
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846