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Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …
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We analyze the listing decisions of a retailer who may ask her suppliers to make upfront payments in order to be listed. We consider a sequential game with upfront payments being negotiated before short-term delivery contracts. We show that the retailer is more likely to use upfront payments the...
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Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
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