As is known, for both of the goods and services, the most determining characteristic of customer loyalty is permanency. Consumers evaluate the service of a company by making a cost-benefit analysis before they become the regular customers of the company. This study aims to investigate both...

The aim of this study is analyze the relationship between the quality of the services provided by accounting profession members and customer satisfaction by means SERVQUAL scale. The sample of the study is the companies based in EskiÅŸehir which have bought services from certified public...

During last years, the concept of integrated marketing communications (IMC) and it’s elements are being discussed as it has been discussed whole around the world among the communication practitioners and academicians. In the related literature about the IMC, subjects like, the differences...

The aim of the study to demonstrate the factors of conference attendeesÕ preference criteria, and to describe the differences according to demographic attributes and conference behaviors of attendance. The confirmatory factor analysis was employed to determine the criteria of conference...

Global economic crisis which had emerged in USA mortgage market in the fall of 2008, rapidly spread to the real sector and other countriesÕ economies in the world. The construction and the housing sectors have an important place in the emergence and expansion of the global economic crisis. This...

Market orientation is an important strategic orientation that contributes to company performance. However, in today's competitive environment, rather than focusing on just market orientation, there is a need for a strategic mix of strategic orientations that will strengthen it and contribute to...

In recent years the damages which are given by the firms to environment has been mostly examined. Today retailing sector also has been accepted one of the source of environmental problems. In this research which explatory model was used in, the environmental effects and environmentaly concerned...

Services industry is a fast developing industry in Turkey that consists of many industries one of which is banking. Recently, consumer behaviour concept has gained importance in banking industry. The development of information technologies and the increased wants of bank consumers have caused to...

Private pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance...

The aim of this study is to examine the effects of organizational culture and organizational innovation on marketing innovation. Data for the research were collected from firms in the carbonated beverage industry. Data obtained by totally 223 survey forms were analyzed by factor analysis,...