Customized business models are critical for the success of companies that offer coupled sales and financing contracts in highly competitive markets. The aim of this article is to compare two financing solutions based on a quantitative model and to determine the solution that is advantageous for...

Wer mit dem Begriff ART konfrontiert wird, denkt vielleicht zunächst einmal andas Metropolitan Museum of Art, Clip-Art, Body-Art, Optical Art, Art déco,vielleicht auch noch an Pop Art und Roy Lichtenstein oder Artensterben undArtenschutz. Nur die wenigsten werden mit diesem Akronym moderne...

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...

Purpose – Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various conceptual bases and sometimes eliminate some dimensions, depending on the sector of activity. Based on praxis and...