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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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On the malleable nature of product meaning in China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
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The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart; La Niece, Caroline - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
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Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer; Bless, Herbert; Kuschmann, Thorsten - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Packaging of healthy and unhealthy food products for children and parents : the relative influence of licensed characters and brand names
Levin, Aron M.; Levin, Irwin P. - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 393-402
Persistent link: https://www.econbiz.de/10008701448
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Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M.; Barrett, Nigel J. - In: Journal of consumer behaviour : an international … 7 (2008) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10003693164
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Australian consumers' attitudes toward France a decade after nuclear testing: evidende of forgiveness
Heslop, Louise A.; Lu, Irene R. R.; Cray, David - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 192-210
Persistent link: https://www.econbiz.de/10003875848
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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Scenting movie theatre commercials : the impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.; Morrin, Maureen - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 264-272
Persistent link: https://www.econbiz.de/10009575332