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Brand image
61
Markenimage
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Brand management
46
Markenführung
46
Consumer behaviour
42
Konsumentenverhalten
42
Brand
24
Markenartikel
24
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Marketingmanagement
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Social web
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Spillover-Effekt
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Filmwirtschaft
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Firm performance
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Kognition
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Brasel, S. Adam
2
He, Yi
2
Hoyer, Wayne D.
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kupfer, Ann-Kristin
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Suri, Anshu
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Wentzel, Daniel
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Alden, Dana
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Bodur, H. Onur
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Chen, Qimei
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Cleeren, Kathleen
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Cornwell, T. Bettina
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Journal of the Academy of Marketing Science
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
61
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1
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
2
Does advertising create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
3
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
4
The effect of employee behavior on brand personality impressions and brand attitudes
Wentzel, Daniel
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003900715
Saved in:
5
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
Saved in:
6
Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
7
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
8
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
Saved in:
9
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
10
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
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