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The importance of brand equity on purchasing consumer durables : an analysis of home air-conditioning systems
Seitz, Victoria; Razzouk, Nabil Y.; Wells, David Michael - In: The journal of consumer marketing 27 (2010) 2/3, pp. 236-242
Persistent link: https://www.econbiz.de/10003987470
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Product gender perceptions and antecedents of product gender congruence
Fugate, Douglas L.; Phillips, Joanna - In: The journal of consumer marketing 27 (2010) 2/3, pp. 251-261
Persistent link: https://www.econbiz.de/10003987474
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Product attachment and satisfaction : understanding consumers' post-purchase behavior
Mugge, Ruth; Schifferstein, Hendrik N. J.; Schoormans, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 271-282
Persistent link: https://www.econbiz.de/10003987508
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Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean; Burton, Suzan - In: The journal of consumer marketing 28 (2011) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
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Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists
Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: The journal of consumer marketing 29 (2012) 3, pp. 190-201
Persistent link: https://www.econbiz.de/10009552965
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The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
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The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos; Pauwels-Delassus, Veronique - In: The journal of consumer marketing 32 (2015) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah; Dass, Mayukh - In: The journal of consumer marketing 32 (2015) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
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The role of brand love in consumer-brand relationships
Albert, Noel; Merunka, Dwight - In: The journal of consumer marketing 30 (2013) 3, pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
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Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197