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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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Competitive positioning strenght : market measurement
Burke, Sandra J. - In: Journal of strategic marketing 19 (2011) 5, pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
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Health branding ethics
Anker, Thomas Boysen; Sandøe, Peter; Kamin, Tanja; … - In: Journal of business ethics : JOBE 104 (2011) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
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Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku; Laukkanen, Tommi - In: Journal of strategic marketing 22 (2014) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto; Lopez, Carmen; Andriopoulos, Constantine - In: Journal of strategic marketing 19 (2011) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702