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~subject:"Marketingmanagement"
~isPartOf:"Measuring and managing brands"
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Marketingmanagement
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Markenimage
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Marketing management
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Consumer behaviour
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Measuring and managing brands
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Journal of retailing and consumer services
6
The marketing review
6
Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
International marketing review
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
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2009
Persistent link: https://www.econbiz.de/10003784829
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3
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
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2009
Persistent link: https://www.econbiz.de/10003784910
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