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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy; Heiman, Amir; Lowengart, Oded - In: The journal of brand management : an international journal 24 (2017) 2, pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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Branding familiness in tourism family firms
Presas, Pilar; Muñoz, Dolors; Guia, Jaume - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 274-284
Persistent link: https://www.econbiz.de/10008905666