Narrow search
Showing 1 - 7 of 7
Cover Image
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Cover Image
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Cover Image
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Cover Image
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen; Bergkvist, Lars; Lee, Yih Hwai; Siew … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Cover Image
The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Cover Image
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja - In: European journal of marketing : EJM 51 (2017) 3, pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Cover Image
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja; Mikulić, Josip - In: Tourism review 78 (2023) 3, pp. 697-711
Persistent link: https://www.econbiz.de/10014301838