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~subject:"Marketingmanagement"
~subject:"Consumer behaviour"
~person:"Keller, Kevin Lane"
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Marketingmanagement
Consumer behaviour
Brand image
32
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Brand management
25
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25
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13
Markenartikel
13
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product quality
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signaling
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Keller, Kevin Lane
Phau, Ian
28
Diamantopoulos, Adamantios
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Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
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Huber, Frank
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Melewar, T. C.
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Ekinci, Yuksel
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Sarkar, Juhi Gahlot
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Fetscherin, Marc
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Gierl, Heribert
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MacInnis, Deborah J.
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Sreejesh, S.
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Wiedmann, Klaus-Peter
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Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
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Batra, Rajeev
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Das, Gopal
11
Grohmann, Bianca
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Park, C. Whan
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Pelsmacker, Patrick de
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Bang Nguyen Viet
10
Bauer, Hans H.
10
Christodoulides, George
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De Chernatony, Leslie
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Gil Saura, Irene
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He, Jiaxun
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Hollebeek, Linda D.
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AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
17
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1
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
2
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
9
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
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